Is XR Tech Going to Transform Trade Shows in 2020 and Beyond?

Have your favorite trade shows been canceled or postponed?  

Many companies are transforming their traditionally in-person shows to digital experiences. This means that you may be visiting trade shows very differently in the near future.

You could tour booths using a virtual headset or browse from your computer screen. As more and more companies take advantage of this technology, you're going to start seeing a lot of changes. 

Let us show you some examples of how XR can become the new way to do trade shows, meetings, and conference calls.  

What is XR?

XR — or "extended reality," a term used to encompass VR (virtual reality), AR (augmented reality), and MR (mixed reality).

How Is XR Transforming Trade Shows?

WHY IS XR GOOD FOR TRADE SHOWS — 

  • COVID travel and group size restrictions

  • Costs of travel and accommodations

  • Employees that are unable to travel (childcare, etc.)

  • Eliminates travel to areas of the world where travel might be unsafe

  • Limitations of physical spaces — you can sell more tickets, have bigger audiences, meet more people in less time with XR

Examples of XR Trade Shows and Expos

Let’s take a look at some real examples of trade shows as well as videos from some of the top XR trade show technologies that showcase how their tools can be used to transform trade shows and events.

iWorkinSport Education Virtual Expo 2019

In December of 2019, iWorkinSport held a virtual expo. Ten sports management programs showed their courses to over 550 students from all over the world.

Modest Tree

Modest Tree’s virtual trade show product, Modest3D Xplorer, allows you to make a customizable virtual booth. These trade shows can be accessed from a PC, a mobile device, or a VR headset.

QODE 2020 Conference

This video shows a virtual trade show from the participant’s viewpoint. When you first sign in, participants are shown how to navigate the exhibit floor. You can see and interact with other participants, by swapping business cards, messaging, or simply waving. Clicking on a podium takes you to the booth where you can find a link to their website and learn more about the company.

meetyoo’s Virtual Fair

Meetyoo’s virtual fair starts in the main hall, where you can gather information on the vendors and the events taking place. You can join a live session in the auditorium or you can go to the show floor where you can find various interactive booths.

Faber Audiovisuals

Faber Audiovisuals is a virtual event studio with a stage and green screen set up that allows you to modify your background while on a live video session. Their setup enables you to interact with your audience and virtually bring on other speakers.

Stay on Top of the Latest Trends

With your favorite trade shows being canceled or postponed, you have been presented with an opportunity to experience new dimensions of reality.

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